Dr. Karen E. James is a Professor of Marketing at Louisiana State University Shreveport and is the recipient of the Joe and Abby Averett Professorship in Business. Dr. James earned both her D.B.A. (1994) and M.B.A. (1987) degrees from Southern Illinois University in Carbondale. She also received a Bachelor of Arts degree from Purdue University in Mass Communication after completing a double major in Public Relations and Radio and Television Production. Prior to joining the faculty at LSUS, Dr. James was employed in a full-time capacity as a marketing coordinator. Dr. James' has consulted in healthcare marketing and focus group moderation and has published multiple articles in a variety of journals.
Research interests include negative advertising, factors influencing student success, teaching, and topics related to online learning and market research.
MBA 706 - Marketing Strategy
MKT 305 - Small Business Creative Advertising
MKT 445 - Marketing Research
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