Rev the River Monster’s Background
In June of 2015, substantial rainfall caused the Red River to reach its highest level in over 70 years. Out of the rising waters, a friendly and mischievous river monster surfaced, who had been traveling up and down the river for quite some time. The monster wanted to shed his nomadic ways, and decided to make Bickham Dickson Park his home where he would settle down for good. Faculty and students of the Red River Education and Research Park (RRERP) were the first to encounter this intriguing character and quickly befriended the lonely creature. He began telling outlandish tales of mischief and mayhem from his journeys along the river.
The creature told of one of his first encounters with people along the Red River in 1873, when he met a crew of men in charge of breaking up the log jam. These men were the first to accept the monster for who, or what, he was. Immediately, an unwavering kinship between the crew and the River Monster developed. The crew finished clearing the log jam and never returned. Heartbroken and confused by the loss of his friends, the River Monster wandered back out into the Red River. He would return to the Shreveport/Bossier area periodically to play practical jokes on the townspeople and LSUS community, until now.
Tales and rumors of this River Monster scaring faculty and staff members on the fourth floor of Bronson Hall happened for many years, but he never revealed himself. This led some to believe that Bronson Hall was haunted. Rumors of these hauntings go back as far as 1973; however, sometime in early 2017 the River Monster was spotted one night by a LSUS staff member. He was invited to a meeting by members of the LSUS community, as they believed he had something to offer the university. After meeting with him, the community agreed wholeheartedly that he did, and he was offered a place to call home on the LSUS campus and the role of the university’s mascot. With the River Monster’s magnetic personality and tenacious attitude, he will undoubtedly entertain and engage the student body of LSUS and would help give the athletic teams a competitive edge by cheering them to victory. A new chapter began for the River Monster as LSUS’s new mascot. Will he still be as mischievous as ever? We will have to wait and see!
Rev Branding and Voice
The following are the four main pillars of Rev’s branding and personality. If writing from Rev’s perspective, please incorporate at least one of the following:
- Curious
- Playful
- Team Player
- Energetic
Rev Color Guide
The following colors should only be used in the presence of a Rev illustration and should be used in support of other LSUS colors. Do not use the following colors outside of Rev or the LSUS brand.
Rev Color Table
| Color |
Hexcode |
| Light Green |
#A6B265 |
| Fin Green |
#4B8F48 |
| Boot Yellow |
#FEC526 |
For illustrations and artwork depicting Rev, usage is limited to the standardized Rev illustrations. There are generic poses, along with sports-specific options available for use. Please do not use any outdated illustrations or depictions of Rev the River Monster. Rev should be placed on a white or light single-color background when possible. Illustrations of Rev should not be edited or altered in any way. If you need an illustration of Rev that is not available, please contact Media and Public Relations.
Rev Illustration Examples
Generic pose example
Sports-Specific Pose Example
Outdated Illustration Example (Do Not Use)
