Typography Guidelines

Any LSUS branded materials should stick to brand typefaces to maintain brand consistency. Fonts like Geaux and Meta OT are strictly for logos and should not be used outside of logos for any purpose.

Primary headings font example

For headings, use Proxima Nova Black in all caps. Preferred sizing is 48 point font.

Primary subheadings font example

For subheadings, use Proxima Nova Bold in all caps. Preferred sizing is 24 point font.

Primary body copy font example

For body copy, use Roboto Regular in sentence case. Preferred sizing is 12-18 point font, depending on space and layout. Roboto Bold can be used for smaller subheadings and captions as needed.

Primary accent font example

For accented text, use Kokomo Breeze in sentence case. This should be at a similar size as headings for legibility. The leading should be two thirds of the font size.

Alternate Typography

In the event that the above typefaces are unavailable or restricted, alternate typography options include Open Sans and Arial.

Athletics Typography Guidelines

Any LSUS athletics branded materials should stick to brand typefaces to maintain brand consistency. Fonts like Geaux and Meta OT are strictly for logos and should not be used outside of logos for any purpose.

Athletics headings font example

For headings, use Athletico Bold in all caps. Preferred sizing is 48 point font.

Athletics subheadings font example

For subheadings, use Athletico Medium in sentence caps. Preferred sizing is 24 point font.

Athletics body copy font example

For body copy, use Roboto Regular in sentence case. Preferred sizing is 12-18 point font, depending on space and layout. Roboto Bold can be used for smaller subheadings and captions as needed.

Athletics accent font example

For accented text, use Kokomo Breeze in sentence case. This should be at a similar size as headings for legibility. The leading should be two thirds of the font size.

Athletics uniform marks font example

For Athletics uniforms, use the font CC Spills Base in sentence case. This should be used for the words “Pilots” and “Shreveport” on uniforms and merchandise only.

Brand Guidelines Resources

Brand Guidelines Contact:
Mackenzie Newlan
Graphic Design Specialist
(318) 795-5917
mackenzie.newlan@lsus.edu

Brand Guidelines Links